The first step is to filter your results based on one of the most important SEO metrics – the keyword “Volume,” or in other words, the average search volume per month. If you have an authoritative website (relative to the competitor you are analyzing), then you can target more competitive keywords.įor this example, I’m going to assume you have a new website. ![]() The reason why you need to is that your site’s authority will determine what keywords you should target.įor example, if you have a brand new website, then you need to target longer tail keywords. Meaning do you have a firm grasp on the authority of your website? What is your website actually capable of ranking for? Using the filters is where the magic happens, but before you begin, you need to establish one thing: Now, this section alone can give you tons of ideas, but to take your keyword research to another level, you need to filter these ideas. This is where your keyword research goldmine will be. After you have chosen a competitor, go to the “Site Explorer” section, and enter the URL. The first step of this process is for you to analyze a competitor’s URL. I’ll even show you one trick I use to find “untapped” keyword opportunities.ġ. ![]() That’s why I’m going to show you several ways you can use Ahrefs to find keywords. Most people know Ahrefs for its backlink analysis capabilities and SEO tools, but you are missing out if you aren’t using its keyword research. I’m willing to bet that it isn’t “keyword research”. ![]() What’s the first thing that comes to your mind when you think about Ahrefs? If you really want to see how hard high CPC niches are from an SEO perspective, just attempt to rank for “city + personal injury lawyer.” How to Do Keyword Research Using Ahrefs The only difference is that throwing more money at SEO doesn’t guarantee better results. Meaning if businesses are willing to pay a “high” (what’s considered to be high or low CPC is relative to the industry, the business model, etc.) CPC, there’s a good chance they are investing heavily in SEO as well.
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